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From Landing Pages to Social Media: Crafting Consumer-Centric Content That Resonates

crafting consumer centric content that resonates

In today's competitive digital landscape, the customer remains king. With 81% of consumers stating that they want brands to understand them better and anticipate their needs, it's clear that a self-centered approach won't cut it. Gone are the days of narcissistic monologues about products; now, it's all about the consumer. In this post, we'll explore the art of crafting consumer-centric content across different platforms.

Landing Pages with customer-centric content

A landing page serves as your digital storefront, offering visitors a snapshot of what your brand offers. It's often their first impression, so it needs to be a good one.

Key Strategies

  • Address the Customer's Needs: As recent statistics show, 76% of consumers feel that most brands don't understand what they're truly looking for. It's crucial to bridge this gap on your landing page.

  • Avoid Jargon: A survey from 2022 revealed that 68% of consumers leave a website if the content is filled with technical jargon they can't understand.

Example & Takeaway

"Looking to simplify your daily tasks? Our software streamlines your workflow, so you have more time for what matters most."

This message speaks directly to the consumer need: simplifying daily tasks.

features vs. benefits

About Us Page

The About Us page tells your brand story, connecting with visitors on a deeper level beyond just products or services.

Key Strategies

  • Share Your Values: In a 2021 study, 89% of consumers said they're more likely to purchase from a company that shares their values.

  • Include a Human Touch: Consumers want to know the faces and stories behind a brand. Personal tales can enhance trust, with 73% of consumers stating that they're more likely to trust a brand with a relatable background.

Example & Takeaway

"We started our journey to make people's lives easier through technology. By focusing on user-friendly designs, we've helped thousands find solutions that fit their unique needs."

This narrative intertwines brand values with its human side, connecting with consumers.

Consumer-Centric Product Introduction Emails

Despite the rise of other communication channels, email remains potent, with a 4200% ROI in 2022 – making it a top performer for brands.

Key Strategies

  • Personalize the Content: Personalized email campaigns had a 37% higher open rate in 2022 compared to non-personalized ones.

  • Highlight Benefits, Not Just Features: It's about how your product or service will benefit the consumer, not just its features.

Example & Takeaway

"Hi John, we noticed you've been searching for efficient workflow tools. Find out how our new product can make your day smoother."

This approach tailors the message to the recipient's known interests.

Engaging Social Media Bio

Your social media bio, though concise, is a window into your brand's soul. With over 3.6 billion social media users worldwide, it's a small space with a vast reach.

Key Strategies

  • Keep it Concise: In 2022, the average attention span on social media platforms was just 8 seconds. Make every word count.

  • Engage with Your Audience: Encourage interactions, with statistics indicating that brands with higher engagement rates see a 23% increase in ROI from social media.

Example & Takeaway

"Empowering you to live smarter with innovative solutions. Share your story using #OurBrandCommunity."

This bio invites interaction and focuses on the customer's journey.

In essence...

Consumer-centric content is more than a buzzword; it's a strategy with tangible benefits. By putting the consumer at the center of our content efforts, we not only engage and connect but also foster loyalty and trust. So, as you craft or refine your content, always remember: it's not about us; it's about them. After all, in the digital realm, content may be king, but the consumer wears the crown.

Think it's time to give your strategy and copy a boost? Feel free to write to us at Let's make your customers feel special and drive value home for your business.

Additional resources:

About Us page examples:


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