If there is any way to stay on top of your target audience's mind, it is through their inbox.
Whether a social media platform goes bust or faces a major outage or worse, your account gets suspended, you should always have insurance to protect yourself.
This insurance is called email marketing.
You can always reach your prospects and your current users through their emails and keep in touch with them. This also means that your brand always stays on top of their mind.
Emails are also a great way to communicate:
Be it bi-weekly newsletters or drip campaigns (automated email) to welcome your new users to get started with the product and stay consistent with it, email marketing can do a lot for you. It's also a great way to build a community around your product.
It's crucial to ensure the language and content of the email are always aligned with brand goals and are welcomed by the users. It is here that expertise in strategy, content planning, and delivery comes into play.
Be Seen, Be Heard, Stay on Top of Your Customers' Mind At All Times
More resources on content marketing