LinkedIn has become the go-to social media platform for B2B businesses and also for professionals looking to create a solid personal brand. Of the many new tools that LinkedIn has added as features, is the native video feature. This has become one of the best tools to boost engagement on LinkedIn, these days. Influencers and thought leaders are actively using native videos to impart their expertise and coach their followers. Brands and company pages are using it to give their target audience a better idea of their service offerings and educate them on how their offerings can help.
In this blog, I am going to share with you 5 content delivery ideas that you can use to leverage the power of native videos on LinkedIn.
Demonstrate your products
If you have a product-based business, one of the best ways to leverage LinkedIn native videos is to demonstrate how your products work, what pain points they solve, how can they be efficiently used, etc. Give your viewers an in-person experience of your product either face-to-face or from a vantage point. This will help them give a good idea of how to handle the product once they have it. Much like phone unboxing videos.
A good product demo could go a long way in differentiating your offering from that of your competitors.
Promote your services
If you run a service-based business, there is so much you can do with LinkedIn Native Videos. Right from talking about challenges that the industry you cater to are facing and how those pain points can be addressed. You can share recordings of interviews with industry experts or have your own in-house experts and thought leaders shed more light on these concerns and how they should be addressed. Over here, native LinkedIn videos not only become a major branding tool, but also a way to promote thought leadership.
Answer Frequently Asked Questions (FAQs)
You don’t need to go hunting for topics when you know what your clients are most concerned about. What are the points they always like to clarify? What are some of their most frequently asked questions? Make a log of all these questions and answer them one by one through short, informative videos. These videos not only help your customers, current and prospective but also establish you as a thought leader/expert in your field.
Maintain a record of FAQs and make a series of videos to answer them. Short videos can increase your visibility on LinkedIn, not just because they are helpful to your customers but also because they also demonstrate your expertise in the field.
Make sure you don’t use jargon and explain using analogies and contexts they understand easily.
Certainly, you don't want to lose potential clients just because you couldn't answer their queries even when you knew the answer.
Show how you work
If you are a designer or a manufacturer, you could share a glimpse of how you go about your design or manufacturing process. This will add new depth to the work you do, as people will start seeing the behind-the-scenes (BTS) effort of the generally finished and ready on-the-shelf products that they see. Pique their curiosity and interest in your products/services with these videos.
Share the news
If you're planning a product launch, a podcast, some important news, or hosting an event, your LinkedIn profile could come in handy to gather the attention of your potential customers in the news feed. You can add some
Optimize your LinkedIn video posts
To upload a video directly to LinkedIn, it has to be less than 10 minutes in length. If the video happens to be longer, edit it to show just the highlights of the events and encourage the viewers to watch the rest of the video on your site. Doing so will also increase the traffic on your site, which makes it a win-win.
You don’t need to go hunting for topics when you know what your clients are most concerned about. What are the points they always like to clarify? What are some of their most frequently asked questions? Make a log of all these questions and answer them one by one through short, informative videos. These videos not only help your customers, current and prospective but also establish you as a thought leader/expert in your field.
LinkedIn lets you add an SRT file while uploading a video to enhance the experience of the people who are watching with the sound off. To do so, click on edit and the option to add your video caption file and a thumbnail will appear.
Pro Tips to Ace LinkedIn Marketing through Videos
1. Consider creating a regular video post slot on your LinkedIn profile, so your customers will know when to expect the next video. This is a great way to build your "know, like, and trust" factor.
For example, DigiWitch posts a new video, fortnightly on Wednesdays. These fortnightly, video Wednesdays are known as DigiWitchnesday.
2. Customers don't buy products because they know about them, they make purchasing decisions after multiple encounters with a business, and you must keep this in mind while executing your video strategy.
Let's take an example. If you were a coach, you might want to consider sharing a weekly "tip on productivity" video. So, for someone looking for productivity advice, you'll be the first pick.
Videos are a great way to either engage with your network, flaunt your expertise, or share your work experience. With features like LinkedIn Live, LinkedIn Native videos, and the much-awaited rollout of LinkedIn Stories to all users, video marketing is only going to expand even further on this platform.
Have you used videos to market your brand on LinkedIn yet?
Need help with your content marketing, branding, or video marketing on Linkedin? Drop a comment or send me a message on LinkedIn or email me at proma@digiwitch.com to brainstorm some great ideas that we can put together to get your brand going.