Frequently Asked Questions (FAQs)
Digital Marketing
What is digital marketing?
Digital marketing is the practice of promoting your brand online using a mix of channels—social media, content, email, and ads. The goal is to attract attention, build trust, and drive measurable actions like sign-ups or sales.
How do small businesses benefit from digital marketing?
It levels the playing field. A small business with a smart digital strategy can compete with bigger players by targeting the right audience and focusing on high-ROI channels.
Which digital marketing channels matter most in 2025?
Content-led channels (LinkedIn, TikTok, YouTube Shorts), email marketing, and strong SEO-backed websites are core. Paid ads are still useful, but organic authority matters more than ever.
How much does digital marketing usually cost?
It depends on scope: DIY founders may spend under €500/month on tools, while startups hiring professional strategy and execution can expect €1,500–€5,000/month.
Content Marketing
What’s the difference between content marketing and social media marketing?
Content marketing is broader—it covers blogs, newsletters, lead magnets, and long-term brand storytelling. Social media marketing is a slice of that pie, focused on daily platform engagement.
How long does it take for content marketing to show results?
On average, 3–6 months. Content compounds—each blog, post, or video builds momentum, so results accelerate over time.
What is a content pillar?
A content pillar is a big theme your brand wants to own (like “founder-led marketing” or “conversion copywriting”). It guides your blog topics, social posts, and even email campaigns.
Should startups blog or focus on social media first?
If your audience Googles problems → blog.
If your audience scrolls and discovers → social.
Most startups benefit from a balance: one anchor blog per month + regular social snippets.
Copywriting
What’s the difference between copywriting and content writing?
Copywriting is about persuasion and conversion (ads, landing pages, CTAs). Content writing is about education and engagement (blogs, guides, thought leadership). Both are essential.
What is conversion copywriting?
Conversion copywriting uses psychology and frameworks (like PAS or BAP) to turn browsers into buyers. It’s direct, benefit-focused, and always linked to action.
How do I know if my copy is effective?
If it’s clear, speaks your customer’s language, and drives measurable actions (clicks, sign-ups, sales), it’s working. Analytics + A/B testing confirm this.
What copy frameworks do marketers use?
Common ones include PAS (Pain–Agitate–Solution), BAP (Before–After–Bridge), AIDA (Attention–Interest–Desire–Action), and SOP (Story–Offer–Push).
Email Marketing
Is email marketing still effective?
Yes—email generates on average €36 for every €1 spent (DMA 2024). Unlike social media, you own your list and can reach people directly.
What’s the average ROI on email marketing?
Depending on industry, 30x–40x ROI is common. For SaaS and eCommerce, email is often the top revenue driver.
What makes a good subject line?
Short, curiosity-driven, and relevant. 5–7 words works best. Adding personalization (“Hi Alex, ready to…?”) often boosts opens.
Should I buy an email list or build one?
Always build. Bought lists harm deliverability and trust. Building through lead magnets and value-driven content creates a healthy, engaged audience.
LinkedIn & Social Media
How do you grow on LinkedIn in 2025?
By being consistent (3–5 posts/week), leading with personal insights, and engaging in comments as much as posting.
What is a LinkedIn content pillar?
It’s a recurring theme you post about—like founder lessons, industry insights, or customer success. It helps your audience know what to expect.
Should founders post or hire a ghostwriter?
Founders should lead the voice. Ghostwriters can support with structure, consistency, and polish—but authenticity wins.
What’s the difference between reach and engagement?
Reach is how many people saw your content. Engagement is how many interacted (likes, comments, shares). Engagement is the stronger signal of impact.
Strategy & Funnels
What is a marketing funnel?
A funnel is the path a customer takes from awareness → interest → decision → purchase. It’s how strangers become clients.
How do I know where my funnel is leaking?
Check the data. If traffic is high but sign-ups are low → top leak. If leads sign up but don’t buy → mid-funnel leak. If sales are one-off → retention leak.
What’s the difference between brand strategy and marketing strategy?
Brand strategy is about identity and positioning (who you are, why you matter). Marketing strategy is about tactics and channels (how you reach people).
Do startups need both?
Yes—brand strategy ensures clarity, marketing strategy ensures execution. Without both, you’ll either have noise with no direction, or a plan with no resonance.