You must have noticed how Google sometimes throws page results in the form of relevant tweets made, on a particular topic. This is yet another way for companies to try and show up on organic SERPs. All you have to do is follow some simple steps to make your Twitter SEO friendly/ Google optimized.
Google algorithms work a certain way. Over the years, it has evolved to become smarter and more efficient too, whereby it intelligently sorts keyword-stuffed content and relevant content and places them in SERPs, accordingly. Needless to say, relevant content finds precedence in the Google SERPs but that does not mean keywords are gone for good.
I have always believed that keywords are a great way to stay on track while creating content. It helps us to not get carried away and stay focused on the subject. Google indexing still takes keywords into consideration, so it is important to understand how well you can leverage them and yet not overwhelm Google or your readers.
Twitter helps you do that in a subtle manner. Here is how you can use keyword and other related tactics to increase chances of your tweets to show up on organic search results.
Here comes a mashup of SEO and Twitter marketing techniques:
Hashtag your keywords
Knowing your keywords is the first step when you are starting off with your SEO and content marketing efforts. You should know which are the particular keywords you want to rank for, on Google.
A good way to go about this is to focus on your key offerings as a business/organization/solopreneur. Often people search for products or services on Google, instead of the people or organizations offering them. Using long-tailed keywords can be a great idea here.
Now with an increased 280 character limit, and an opportunity to create Tweetstorms, you needn't be worried about using up all your space with long-tailed keywords.
This particular approach can then help you find out popular hashtags in your particular industry which match your keyword. Once you have found the intersection between trending or popular hashtags and the keyword that represents your organization, start forming your tweets around that particular hashtag or concept.
Optimize your Twitter Bio
The second step is to make your Twitter bio, Google-friendly. Include keywords in your Twitter bio, in the form of hashtags. It's important not to overdo it, as a maximum of 3 hashtags is plenty to convey to your audience what you do and also show up in relevant hashtag searches.
Your bio tells Twitter and Google who you are and what you do and it also tells your followers why they should follow you. Put in some thought when you create it.
If you are not sure how your Twitter account and bio is faring and how you can improve your Twitter presence, check out myTweetPack, which is a great tool to automate your Twitter efforts and also provides a detailed Twitter profile analysis completely free.
As for your username, as Google algorithms take them into account too, try to use something which is as close to your or your organization's real name. Google is not thrilled to find lots of numbers in your username as it might think of them as spams and bots. It is preferable that you use various combinations of your actual name using underscores and other combinations you deem fit.
Make your web and social presence official
Finally, we step outside Twitter to optimize our Twitter efforts in Google's world. By adding your business' information to Google's Search Console, you can help your business listing show up on the right-hand side of the Google SERPs when customers are looking for your services.
But how can you optimize this tool to help show your social profile activities, like Twitter, as well? All you have to do is place Google's markup on your business website, which will in turn add your social profile information to Google's Knowledge cards which will then show up on some of the Google's SERPs as per relevance.
By looking into these 3 basic points you can up your chances of organic results of your twitter profile and your website popping up on Google.