Every industry and disruptive technology boasts of new trends every season, every year. Content marketing is no different. The content industry has picked up pace and has a long way to go. Each year, content marketing is opening up new avenues and gateways for businesses, B2B or B2C, to connect to their target audience in new ways, thus establishing a long standing loyal customer base. But what is it that these businesses are really looking at? Is it sales, lead generation, l