Lead nurturing is one of the many ways in which inbound marketers use their marketing strategies to boost conversion rates. Having a list of email IDs of potential clients is not the end of your inbound marketing efforts. You need to keep this pool of target audience interested and updated. Maintain a strong brand recall for your product or service by sharing relevant content on a regular basis. However, there are many other ways of making sure that you have an effective lead

Every industry and disruptive technology boasts of new trends every season, every year. Content marketing is no different. The content industry has picked up pace and has a long way to go. Each year, content marketing is opening up new avenues and gateways for businesses, B2B or B2C, to connect to their target audience in new ways, thus establishing a long standing loyal customer base. But what is it that these businesses are really looking at? Is it sales, lead generation, l