Content writing has become one of the most sought after services in today's world. As marketing largely shifts to the digital platforms; through websites, blogs, online stories and microblogging, more and more companies, irrespective of size, are looking to increase their market reach using well thought out articles, hoping to soon dominate the space with a mighty influencer status. Given this sea shift to the digital platform, the world is seeing a surge in the number of con
Keyword happens to be one of the key concepts when it comes to SEO, content writing and marketing. Finding and using the right keywords is important to ensure appearance in SERPs. The first step in writing any campaign or a blog post, we must identify the keyword that will form the foundation of the entire post. So how to we find the right keyword? Is it the highest ranking keyword in the industry or otherwise? Most of the time, we end up choosing the highest ranking keywords
Writers often face a problem known as the Writer's Block. I did not believe that any such thing could exist. I am all for "Power of the Mind" and gauging this power to the fullest. However, ever since I started writing my first book, I realized that my mind was far from being tamed. "Oh! the vast green pastures it would run through...
The long sips of Chardonnay it would take.
The horrors of what can go wrong it would concoct...
The mind-games it would play." -Proma Nauti
A couple of days back, when I was writing a blog post for one of my clients, a thought crossed my mind. Every time, I wrote for a client, each from a different industry than the other, I wrote thinking of their company, as my own. Every time, I strategized methods of reaching out to their target audience, I thought, "How can I get them to choose OUR services over that of OUR competitors?" I realized, I was not just writing words to be posted online for my clients; it was a co
Attention is difficult to gain these days, but it is easy to gauge it. One look at the analytics of your webpage will show you the bounce rates and how long your site visitor spent on a particular page. These analytics are truly a blessing, as you not only get to see which topics buzz with the audience, but also their demographics. This gives you a fair understanding of which blog post you should write next and how you can customize it for your target audience in a particular