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Proma Nautiyal
- Nov 4, 2019
- 5 min
The Success Tripod: 3 Things that Can Absolutely Ensure Professional Success
There have been millions of articles, books, and posts written on what comprises success. Of the thousands of techniques and ingredients that have been mentioned on the pages, almost all of them truly work. However, they only work for certain few individuals. What works for you might not work for someone else, and vice versa. You see, every being is different. Their innate characteristics, thought patterns, way of perceiving things, and reacting to success and failure in life
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Proma Nautiyal
- Nov 27, 2018
- 3 min
The #1 Tip for Content Writers Who Want to Make It Big In the Content Writing Space
Content writing has become one of the most sought after services in today's world. As marketing largely shifts to the digital platforms; through websites, blogs, online stories and microblogging, more and more companies, irrespective of size, are looking to increase their market reach using well thought out articles, hoping to soon dominate the space with a mighty influencer status. Given this sea shift to the digital platform, the world is seeing a surge in the number of con
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Proma Nautiyal
- Nov 6, 2017
- 4 min
The 3 Keyword Research Tools You Need To Start With
Keyword happens to be one of the key concepts when it comes to SEO, content writing and marketing. Finding and using the right keywords is important to ensure appearance in SERPs. The first step in writing any campaign or a blog post, we must identify the keyword that will form the foundation of the entire post. So how to we find the right keyword? Is it the highest ranking keyword in the industry or otherwise? Most of the time, we end up choosing the highest ranking keywords
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Proma Nautiyal
- Sep 29, 2017
- 3 min
The Magic Trick to Effective Inbound Marketing
Lead nurturing is one of the many ways in which inbound marketers use their marketing strategies to boost conversion rates. Having a list of email IDs of potential clients is not the end of your inbound marketing efforts. You need to keep this pool of target audience interested and updated. Maintain a strong brand recall for your product or service by sharing relevant content on a regular basis. However, there are many other ways of making sure that you have an effective lead
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Proma Nautiyal
- Sep 21, 2017
- 2 min
What is the Similarity Between Acting and Content Writing?
A couple of days back, when I was writing a blog post for one of my clients, a thought crossed my mind. Every time, I wrote for a client, each from a different industry than the other, I wrote thinking of their company, as my own. Every time, I strategized methods of reaching out to their target audience, I thought, "How can I get them to choose OUR services over that of OUR competitors?" I realized, I was not just writing words to be posted online for my clients; it was a co
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Proma Nautiyal
- Sep 11, 2017
- 3 min
How To Write Blog Posts That Will Hold Your Audience's Attention
Attention is difficult to gain these days, but it is easy to gauge it. One look at the analytics of your webpage will show you the bounce rates and how long your site visitor spent on a particular page. These analytics are truly a blessing, as you not only get to see which topics buzz with the audience, but also their demographics. This gives you a fair understanding of which blog post you should write next and how you can customize it for your target audience in a particular
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Proma Nautiyal
- Mar 7, 2017
- 1 min
Content Marketing Trends: 2017
Every industry and disruptive technology boasts of new trends every season, every year. Content marketing is no different. The content industry has picked up pace and has a long way to go. Each year, content marketing is opening up new avenues and gateways for businesses, B2B or B2C, to connect to their target audience in new ways, thus establishing a long standing loyal customer base. But what is it that these businesses are really looking at? Is it sales, lead generation, l
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